AlphaCore Capital
SEC-registered investment adviser in La Jolla, CaliforniaRegistered since 2016
Figures as filed with the SEC on 28 August 2026. Checked against the SEC's public record on 17 September 2026.
AlphaCore Capital LLC is a La Jolla-based, SEC-registered investment adviser reporting $12.96B in regulatory assets in its August 2026 Form ADV. Its brochure lists 0.75% to 1.50% a year under the standard schedule in advisory fees.
Assets and clients#
| Client type | Clients | Regulatory AUM | Share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,776 | $911,547,832 | 7.0% | $513K |
| High-net-worth individuals | 2,209 | $11,580,280,088 | 89.4% | $5.24M |
| Banking or thrift institutions | 2 | $205,891,909 | 1.6% | $102.9M |
| Pooled investment vehicles | 1 | $26,664,294 | 0.2% | $26.7M |
| Pension and profit-sharing plans | 17 | $18,501,024 | 0.1% | $1.09M |
| Charitable organizations | 22 | $30,043,986 | 0.2% | $1.37M |
| Corporations and other businesses | 9 | $186,479,257 | 1.4% | $20.7M |
| Total | 4,036 | $12,959,408,390 | 100% | $3.21M |
- Regulatory AUM
- $911,547,832
- Share
- 7.0%
- Avg. per client
- $513K
- Regulatory AUM
- $11,580,280,088
- Share
- 89.4%
- Avg. per client
- $5.24M
- Regulatory AUM
- $205,891,909
- Share
- 1.6%
- Avg. per client
- $102.9M
- Regulatory AUM
- $26,664,294
- Share
- 0.2%
- Avg. per client
- $26.7M
- Regulatory AUM
- $18,501,024
- Share
- 0.1%
- Avg. per client
- $1.09M
- Regulatory AUM
- $30,043,986
- Share
- 0.2%
- Avg. per client
- $1.37M
- Regulatory AUM
- $186,479,257
- Share
- 1.4%
- Avg. per client
- $20.7M
Discretion
- Discretionary
- $12,366,804,279 across 13,107 accounts (95.4% of AUM)
- Non-discretionary
- $592,604,111 across 370 accounts (4.6%)
- Non-U.S. clients
- 1% of clients
- Non-AUM advisory clients
- 0 clients received advice without assets under management last fiscal year
Form ADV Part 1A, Items 5.D and 5.F. Fiscal year ends December; amendment filed 28 August 2026. View Item 5 in the filing
Reported holdings#
| Largest positions | Value | Share |
|---|---|---|
| VANGUARD INDEX FDSLARGE CAP ETF | $151,606,616 | 2.8% |
| SCHWAB STRATEGIC TRUS BRD MKT ETF | $151,561,869 | 2.8% |
| INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT | $140,962,856 | 2.6% |
| SPDR INDEX SHS FDSST STR PO EX ETF | $119,787,532 | 2.2% |
| APPLE INCCOM | $95,999,306 | 1.8% |
- Share
- 2.8%
- Share
- 2.8%
- Share
- 2.6%
- Share
- 2.2%
- Share
- 1.8%
Form 13F lists long positions in exchange-traded securities over which the filer had investment discretion, valued at quarter end. It excludes cash, bonds held outside 13(f) securities, private funds, and assets the firm does not have discretion over, so the $5.44B reported here is not the firm's $12.96B in regulatory assets, and no client's portfolio looks like this table.
Form 13F-HR for the quarter ended 30 June 2026, filed 6 August 2026. View the filing on EDGAR
Fees#
| Service | How it is charged | Stated range |
|---|---|---|
| Investment management | The brochure describes tiered annual asset-based fees, negotiated by client relationship. | 0.75% to 1.50% a year under the standard schedule |
| Financial planning | The brochure describes negotiated fixed or flat fees. | Negotiated |
- How it is charged
- The brochure describes tiered annual asset-based fees, negotiated by client relationship.
- How it is charged
- The brochure describes negotiated fixed or flat fees.
Fee basis
AlphaCore states that its standard new relationship size is $1 million, but it may accept or decline a relationship at its discretion. Its brochure says advisory fees are generally deducted from client accounts, although clients may elect direct payment after a billing notice.
Standard blended tiers
Item 5 states annual rates of 1.50% on the first $1.25 million, 1.00% on assets above $1.25 million through $5 million, and 0.75% above $5 million.
Form ADV Part 2A brochure, Item 5, dated 28 August 2026. View Item 5 in the brochure
Custodians#
| Custodian | Location | SMA assets held | Share |
|---|---|---|---|
| Charles Schwab & Co., Inc. | San Francisco, CA | $7,871,409,810 | 60.7% |
| Fidelity Brokerage Services LLC | Smithfield, RI | $3,283,122,596 | 25.3% |
| All other custodians | — | $1,804,875,984 | 13.9% |
- Location
- San Francisco, CA
- Share
- 60.7%
- Location
- Smithfield, RI
- Share
- 25.3%
- Location
- —
- Share
- 13.9%
Custody of client assets
AlphaCore reports custody of $3,160,279,782 for 1,156 clients. Its Schedule D explanation attributes that figure to trustee or executor services, powers of attorney, and certain standing letters of authorization; it says those letters do not give AlphaCore discretion over the payee.
Schedule D, Section 5.K.(3) lists every custodian holding 10% or more of separately managed account assets. View Section 5.K.(3) in the filing
Leadership and ownership#
| Name | Title | CRD |
|---|---|---|
 Richard Gerard Pfister | Chief Executive Officer, President, Managing Member | 2496887 |
 Brian Leonard Habas | Chief Operating Officer | 3009436 |
 Eric Matthew Gerster | Chief Investment Officer | 6453485 |
 Natalie Theresa Roberts | Chief Compliance Officer | 6252039 |
Richard Gerard Pfister2496887- Title
- Chief Executive Officer, President, Managing Member
Brian Leonard Habas3009436- Title
- Chief Operating Officer
Eric Matthew Gerster6453485- Title
- Chief Investment Officer
Natalie Theresa Roberts6252039- Title
- Chief Compliance Officer
Ownership chain
- Schedule A
- AlphaCore Companies LLC is reported as the managing-member direct owner in the 75% or more band. Schedule B reports Richard Pfister as manager, CWC Genesis Investor, LLC in the 25% to 50% band, Callan Capital LLC and Temperance Wealth Partners LP as managers, and Constellation Wealth Capital Fund, L.P. as a 75% or more member of CWC Genesis Investor, LLC.
Schedules A and B. Ownership percentages are the SEC's reporting bands, not exact figures. View Schedule A in the filing
Offices and registrations#
- Branch offices
- 58 reported to IAPD; Part 1A lists 15 office addresses in at least 10 states
- SEC registration
- Approved 28 September 2016, file number 801-108468
- State notice filings
- 48 jurisdictions, most recently West Virginia, 28 August 2026
- Advisory staff
- 70 of 124 employees perform advisory functions; 0 are also broker-dealer registered representatives and 12 are licensed insurance agents
- Promoters
- 3 outside firms or persons solicit clients on the firm's behalf
Offices by state
- Arizona1
- California4
- Colorado3
- Connecticut1
- Delaware1
- Maryland1
- New Jersey1
- New York1
- Rhode Island1
- Texas1
Other business names
AlphaCore Capital has reported 2 other business names to the SEC in Item 1.B. Its brochure states that advisory services are provided by AlphaCore Capital LLC in every case, and that some names are used by its advisors for marketing.
- AlphaCore Wealth Advisors
- AlphaCore Wealth Advisory
Headquartered at 1200 Prospect Street, Suite 200, La Jolla, CA 92037. Organized as a Delaware limited liability company. The brochure dates the firm's founding to February 2015. View Section 1.F in the filing
Other business and affiliations#
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Form ADV Part 1A, Items 6 and 7, and Schedule D. View Item 6 in the filing
Common questions#
How much does AlphaCore Capital charge?
Item 5 of the brochure states a blended annual investment-management schedule: 1.50% on the first $1.25 million, 1.00% on assets above $1.25 million through $5 million, and 0.75% above $5 million. Fees are negotiated by client relationship.
Where is AlphaCore Capital based?
Form ADV Item 1.F reports its principal office at 1200 Prospect Street, Suite 200, La Jolla, CA 92037.
Source: Form ADV Part 1A, Item 1.F
Which custodians does AlphaCore Capital report?
Schedule D Section 5.K.(3) lists Charles Schwab & Co., Inc. with $7,871,409,810 in separately managed-account assets; Fidelity Brokerage Services LLC with $3,283,122,596 in separately managed-account assets. These are custodians reported under that section, not a complete list of every custody arrangement.
How many offices does AlphaCore Capital report?
IAPD reports 58 branch offices. The reviewed Form ADV provides 15 public office addresses including headquarters; redacted addresses are excluded from the state breakdown.
Source: IAPD firm record; Form ADV Part 1A, Item 1.F and Schedule D
Answered from the filings above.
Sources
- Form ADV Part 1A, amendment filed 28 August 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
- Form ADV Part 2A brochure, dated 28 August 2026. Items 4, 5, 7, 12 and 15.
- IAPD firm record, CRD 174346, compiled 29 August 2026.
Retrieved 17 September 2026. All three are published by the SEC and may have been amended since. The logo is reproduced for identification from AlphaCore Capital, website.
Report a correctionThis profile is compiled from public regulatory filings and is provided for informational purposes only. Simple Money is not affiliated with AlphaCore Capital LLC and makes no representation about the quality of its services. Figures reflect the filing dates shown and may have changed. Ownership percentages are the bands reported to the SEC, not exact figures.